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A day of thanks, a meaning we all should know

by Marvin J. Ramírez

Marvin J. RamirezMarvin J. Ramírez

In anticipation of Thanksgiving Day, and in contrast to my previous commentaries on the subject, which were usually an act of explaining immigrants about the day of giving thanks amid a turkey dinner in the United States.

Of course, many of them, who work so hard to feed their families here and back to in their countries, don’t have the time to go to the library and find out every holiday that is celebrated in their host country, and just repeat what they see. Well, just like most people who are natural of the U.S. Many celebrate Cinco de Mayo thinking that it is Mexican Independence Day.

According to one side of the story, the one taught in U.S. history, the Pilgrims are said to have had the “first” thanksgiving feast in the New World in the autumm of 1621.

And as Genealogy Forum explains, the inhabitants of the North American continent were no different than other cultures.

They worshipped the Earth Mother who provided the great herds for hunting, the aquatic creatures for fishing, and for bountiful crops of corn and other provisions. While the ceremonies differed from tribe to tribe across the continent, depending on their geographical location and their circumstances, a common thread weaves all mankind together. There is a common belief that some superior being(s) exist that are responsible for satisfying the need for sustenance and the perpetuation of the cyclical order of nature.

Prior to the Pilgrims’ arrival in 1620, the Native Americans in the eastern shore of the North American continent had encountered other English and Spanish explorers. European visitors inadvertently introduced smallpox to the Native American population in 1617. The subsequent plague decimated the population, with nearly half of the Native Americans succumbing to the virulent disease.

One hundred and two Pilgrim emigrants departed England on the Mayflower. During the voyage, one person was lost overboard and a child was born on board. Of the 102 people who arrived at Plymouth Rock in December of 1620, only 50 survived the first winter in the New World. Cold and starvation killed many. Without the generosity of the Indians who provided food, many more would probably have died. The Pilgrims had much for which to be thankful.

According to the first newspaper published in America, Publick Occurrences, published on 25 September 1690 by Benjamin Harris, a group of Christianized Indians selected the date and place for the celebration of the fi rst thanksgiving with the Pilgrims.

In the Fall of 1621, the thanksgiving commemoration took place. We know that it lasted for three days and included a period of fasting, prayer, religious services, and finally a shared meal. There were 90 Indians involved in this affair. While this celebration was never repeated, it has become the model for what most U.S. citizens celebrate today as Thanksgiving. This “first thanksgiving” marked a tranquil moment in time before tensions escalated and tempers flared.

The Pilgrims viewed the Indians as savages requiring the salvation of Christianity.

They failed to recognize the deeply spiritual nature of the Native American people and their bond with the gods of nature. The Pilgrims aggressively tried to recruit the “savages.” Those who accepted Christianity found themselves ostracized by their tribes and accepted by the Pilgrims as mere disciples. The Pilgrims’ tampering with the beliefs of the Indians greatly offended the tribal leaders.

The Pilgrims were not adept at farming in their new homeland. Whereas the Indians were experts at growing maize, the Pilgrims were slow to learn. Their harvests of 1621 and 1622 were meager, and the Indians offered to exchange some of their harvest for beads and other materials. The Pilgrims eagerly responded but, in time, demonstrated bad faith by failing to fulfi ll their side of the bargain. The Indian leaders, proud men of their word, were insulted by the rude way in which they were treated. Tempers fl ared and, in time, open hostilities broke out.

So, remember on this next Thanksgiving Day, what this date is all about and how it came to be.

­(Information taken from GFS Morgan on the Genealogy Forum.)

Film festival kicks of with A Cuban Night

by Felicia Mello

The Best of Latino Cinemagastos: Newyorrican percussionist John Santos plays congas during the grand kickoff of the International Latino Film Festival in San Francisco. At left, the photo of legendary musician Israel 'Cachao' López. (photo by Dania P. Maxwell)The Best of Latino Cinemagastos Newyorrican percussionist John Santos plays congas during the grand kickoff of the International Latino Film Festival in San Francisco. At left, the photo of legendary musician Israel ‘Cachao’ López. (photo by Dania P. Maxwell)

Cuban musician extraordinaire Israel “Cachao” López may have passed away this year, but his spirit was alive and kicking at Friday’s opening of the International Latino Film Festival in San Francisco. Hundreds packed the Castro Theater for a screening of “Cachao: Uno Mas,” a documentary celebrating the life of the Grammy winning bassist known internationally as the father of the mambo.

It was the first of dozens of films in languages from Mapuche to Portuguese and, of course, Spanish and English—that will show throughout the Bay Area over the next two weeks as part of the twelfth annual festival.

­“We have accomplished our mission: we brought together filmmakers from all over Latin America and the United States and defined the festival as a crossroads where all this talent can develop,” festival director Sylvia Perel told the crowd.

A collaboration of professional filmmakers and film students at San Francisco State, “Cachao: Uno Mas” alternates concert footage of López with intimate conversations between the maestro and other musicians inspired by his work, including actor and conga player Andy Garcia, who co-produced the film. Audience members at the Castro couldn’t resist clapping and singing along.

López grew up in a musical family and began playing the bass as a child in 1926. He and his brother, Orestes López, took traditional Cuban danzón music and jazzed it up to appeal to a new generation, spawning the mambo craze that swept the world.

“It was only when we were sleeping that we weren’t playing music,” López says at one point during the film, describing weeklong descargas, or jam sessions, where he and other musicians would camp out in the woods to play. A Beethoven fan, López combined Western classical influences with an understanding of the importance of rhythm in Afro-Cuban music.

“Cachao to us is like Louis Armstrong to jazz players,” said local Latin percussionist John Santos, who appears in the fi lm and performed at a post-screening party at the Kabuki Hotel. “He allowed percussionists to shine by taking them from the back of the orchestra, putting them in front and letting them take solos.

At the party, guests grooved to the infectious beat of the congas while Santos and his group dedicated songs to Cachao and even one to Barack Obama.

The festival runs through November 23 and will include a tribute to director Gregory Nava, whose groundbreaking 1983 film El Norte educated Americans, including thousands of California schoolchildren, about the immigrant experience.

“We celebrate that fi lm as one that showed for the fi rst time an image of immigrants with humanity and dignity,” said Perel. “It is as current today as ever before.”

For more information, visit www.latinofilmfestival.org.

Nicaraguan municipal elections lose credibility

­­­by the El Reportero news services

­The Oct. 26 municipal elections were expected to provide a preview of how the Chilean electorate was beginning to lean with the December 2009 presidential elections in sight. Overall, the outcome was inconclusive, except inasmuch as it showed the Partido Demócrata Cristiana (PDC), one the main parties in the ruling Concertación alliance, taking a beating which just may leave it out of the presidential contest.

The rightwing opposition Alianza won more mayoralties than in 2004, but overall fewer than the ruling Concertación, which also won more seats on city and town councils. In terms of the number of votes attracted, the two main alliances were not very far apart. One consequence of the elections is that the results appear to have persuaded former president Ricardo Lagos (2000-2006) to reconsider his refusal to run in 2009.

Ecuador’s “transition” raises doubts

President Rafael Correa and his Alianza País (AP) party won a resounding victory for the ‘yes’ vote in the national referendum on the new constitution [RA-08-10] on 28 Sept. 28. Since it formally entered into effect on Oct. 20, the country has entered a so-called ‘Transition Regime’ that is to reform most of the country’s institutional framework in preparation for the next ‘phase’ of what Correa calls his “citizens’ revolution”.

This will begin when presidential, legislative and municipal elections are held in the first quarter of next year. A number of temporary institutions will rule in the interim, leading critics to decry the politicization of the judiciary and the subordination of almost all of Ecuador’s legal and political institutions to the executive.

Will Obama’s victory herald a new dawn for US-Latin American relations?

U.S. Hispanics played a key role in the comprehensive victory of Senator Barack Obama over Senator John McCain in the US presidential elections on Nov. 4. In his victory speech Obama promised “a new dawn of American leadership” – Latin American countries will hope this extends to US foreign policy.

With Obama sure to be preoccupied with domestic economic and fi nancial travails, Latin American governments will not expect the U.S. to radically overhaul its regional foreign policy or indeed its foreign-policy priorities, but they will be hoping for greater emphasis on multilateralism, dialogue and consensus, and a more nuanced treatment of the region to refl ect its political diversity and complexity.

MEXICO – Forces of the Mexican opposition denounced Wednesday a masked delivery of Petroleos Mexicanos (PEMEX) oil company to private firms.This fact came to light after recent statements by Mexican Energy Minister Georgina Kessel. Legislators from the Progressive Wide Front (FAP) warned Wednesday that Kessel’s statements, saying that 70 percent of ­PEMEX exploration and production is already in the hands of private companies, proves the fear expressed regarding the energy reform in Mexico.

The legislative package on the transformation of the Mexican oil industry only tried to legalize the contracts to energy transnationals, said FAP representatives. FAP is composed of the organizations Democratic Revolution Party (PRD) and Trabajo y Convergencia.

The statements by Kessel this week demonstrate the reason of the National Movement in Defense of Petroleum, led by former presidential candidate Andres Manuel Lopez Obrador, about the government’s privatizing intentions, FAP leaders said.

In the opinion of opposition Institutional Revolutionary Party (PRI) member of parliament Jose Murat, Mexican Energy minister’s was not an ethical confession, proving the illegal sale of Mexican crude oil.

(Latin News and Prensa Latina contributed to this report.)

Obama taps Peña to co-chair team of transition advisors

­­­­by Jose de la Isla­­

­Federico PeñaFederico Peña

President-elect Barack Obama’s transition to the White House is off to a fast start. Two days after the election, three associates close to Obama were chosen as the leaders of the transition team. Not one is Hispanic.

­By week’s end 12 members of his transition “advisory board” were announced.

Obama-insider and nationaicampaign co-chair Federico Pena was selected as the one Hispanic in the dozen. Pena had served President Bill Clinton as Secretary of Transportation and, later, Energy. A former two-term mayor of Denver, he was one of the frst big-name Hispanics to endorse Obama in his primary battle with Hillary Clinton.

Additionally, the 13 key transition staff leadership positions were filled to direct policy and appointments through the team’s day to-day activities. None were Hispanic.

The President-elect’s transition network is mostly made up of volunteers and, based on past history, might include up to 1,000 members It will be headquartered in office space set up for 500 people at a nondescript office building in downtown Washington, D.C.

The “Qbama-Biden Transition Project,’’ the advisory board to deal with strategies to rescue the economy, includes Roel Campos, a former Security and Exchange Commissioner, and Los Angeles Mayor Antonio Villaraigosa. Also serving on this team are such notable financial and economic policy advisors as Robert Rubin, Warren Buffett and Paul Volcker.

Joined by Vice-President-elect Joe Biden, Obama met with that team Nov. 7, prior to his fi rst post-election press conference.

The team will be incorporated into the planned White House economic summit Nov. 14 with the G-20, which will include Spain’s Prime Minister José Luis Rodríguez Zapatero for the first time. Spain is home base to two of the world’s top 20 banks.

Former Federal Communications Commissioner Henry Rivera, now a partner with Washington, D.C., law fi rm Wiley Rein, will reportedly take charge of Obama’s FCC transition team. His name drew immediate outrage from right-wing talk-radio hosts as a step toward dis­mantling commercial talk radio and renewal of consideration for a “Fairness Doctrine.”

The Associated Press reported Nov. 6 University of Texas at Brownsville president Juliet García would soon join Obama’s transition team.

The bulk of the transition work will be done by the advisory boards comprised of subteams which are underway at every government agency identifying their issues.

Team members will likely fi ll many of the appointed positions. Janet Napolitano, an advisory board member, has been mentioned as a candidate for Attorney General.

Temo Figueroa, who spearheaded Obama’s victorious national Latino election strategy, told Weekly Report that getting elected was only part of the job. He reminded this reporter that the effort was for “ensuring all the work pays off for our community.”

Prior administrations have been slow in identifying Hispanics for key assignments. Obama’s does not yet stand out in this respect, either. Hispanic Link.

 

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Boxing

Saturday, Nov. 15 — at Nashville, TN (HBO)

  • Jermain Taylor vs. Jeff Lacy Kermit Cintron vs. Lovemore N’dou Chazz.
  • Witherspoon vs. Adam Richards Deontay Wilder vs. TBA

Friday, Nov. 21 — at Rama, Ontario, Canada (Showtime)

  • WBA/IBF super bantamweight title: Steve Molitor vs. Celestino Caballero

Saturday, Nov. 22 — at Las Vegas, NV (HBO)

  • Ricky Hatton vs. Paul Malignaggi.
  • Rey Bautista vs. Heriberto Ruiz

Friday, Nov. 28 — at Rio Rancho, NM (TeleFutura)

  • Jesus Soto Karass vs. Carlos Molina.

Saturday, Nov. 29 — at Ontario, CA (HBO)

  • IBF light middleweight title: Paul Williams vs. Verno Phillips.
  • Chris Arreola vs. Travis Walker.

Friday, Dec. 5 — at Reading, PA (TeleFutura)

  • Mike Jones vs. Luciano Perez.
  • Rock Allen vs. TBA.

Saturday, Dec. 6 — at Las Vegas, NV (HBO-PPV)

  • Oscar De La Hoya vs. Manny Pacquiao.
  • WBO super bantamweight title: Juan Manuel Lopez vs. Sergio Medina.

Who won who lost with fists

Francisco FigueroaFrancisco Figueroa

November 8

  • Joe Calzaghe W 12 Roy Jones Jr. *RECAP*.
  • Dmitriy Salita W 12 Derrick Campos.
  • Zab Judah W 10 Ernest Johnson.
  • Dominick Guinn W 8 Gabe Brown.
  • Francisco Figueroa W 8 Emanuel Augustus.
  • Daniel Edouard W 8 Alphonso Williams.
  • Daniel Jacobs TKO 3 Jimmy Campbell.
  • Joseph Judah TKO 2 Richard Heath.
  • Arthur Abraham TKO 6 Raúl Márquez.
  • Enad Licina TKO 3 Otis Griffin.
  • Albert Sosnowski TKO 8 Danny Williams.
  • Junior Witter KO 3 Víctor Castro.
  • Saúl Román TKO 9 Yori Boy Campas.
  • José Luis Zertuche D 8 Alejandro García.
  • Maselino Masoe W 12 Sonni Angelo.
  • Carney Bowman TKO 4 Castulo González.

November 7

  • Ray Austin TKO 1 Andrew Golota.
  • Marco Antonio Barrera TKO 4 Sammy Ventura.
  • Jameel McCline W 12 Mike Mollo.
  • Devon Alexander TKO 4 Sun-Haeng Lee.
  • Juan Palacios TKO 8 Teruo Misawa.
  • Wang Ya Nan W 10 Akondaye Fountain.
  • Kevin Johnson TKO 3 Matthew Greer.
  • Shamone Álvarez W 10 Terrance Cauthen.
  • Bruce Seldon TKO 2 Brad Gregory.
  • Derrick Samuels W 10 Jason Davis.
  • Julius Erving III TKO 1 Kantrell Cameron.
  • Horace Ray Grant KO 2 Robert Davis.
  • Curtis Stevens TKO 1 Ray Smith.
  • Rogers Mtagwa KO 10 Tomas Villa.
  • Lee Haskins W 12 Andy Bell.
  • Akaash Bhatia KO 2 Marc Callaghan.
  • Óscar Veliz D 12 Claudio Ábalos.
  • Steven Wills TKO 4 Moses Seran.
  • Ahmed Elomar KO 1 William Kickett.
  • Jelena Mrdjenovich W 10 Lyndsey Scragg.
  • Devis Boschiero W 12 Jesús Escalona.

Latinos actors went against Prop. 8

by Antonio Mejías-Rentas

Javier BardemJavier Bardem

GETTING OUT THE ‘VOTO’: Latino actors are appealing to Spanish-speaking voters in rival political campaigns in California over issues that couId be decided by the Hispanic vote.

Three Ugly Betty stars began appearing this week in Spanish-language TV ads against state Proposition 8, which seeks to outlaw gay marriages legalized by the California Supreme Court this year.

“Voting no for Proposition 8 is not just about gay rights,” says sitcom star América Ferrera, who appears in the ads with Ana Ortiz and Tony Plana. All three are U.S. citizens.

The ads counter a rival TV and print campaign which features Mexican actor Eduardo Verastegui, a Catholic activist. “Proposition 8 protects marriage and helps families and children’” he says.

Verastegui, who has endorsed Republican presidential candidate John McCain, is also campaigning in favor or Proposition 4, which would require parental notification when a minor girl seeks an abortion. The actor, a practicing Catholic who claims to practice abstinence, has participated in rallies at California abortion clinics and spoken on the issue while promoting the DVD release of his film Bella, which takes an anti-abortion stance.

Alejandro González Iñarritu with Gael García Bernal.Alejandro González Iñarritu with Gael García Bernal.

The Mexican national is among Latino celebrities ineligible to vote who has been criticized for taking sides this electoral year. Also supporting Mc Cain this year is Puerto Rican singer Daddy Yankee, who is a U.S. citizen but cannot vote because he doesn’t live in one of the 50 states. Among those backing Democrat Barack Obama are singers Paulina Rubio (Mexico), Alejandro Sanz (Spain) and Juanes and Shakira (Colombia).

‘BIUTIFUL’ BARCELONA: Spanish actor Javier Bardem was set to return to the capital of the autonomous region of Cataluha this week, where production begins on the new film by Mexican director Alejandro Gonzalez Iñarritu.

Guillermo ÁrrigaGuillermo Árriga

Biatiful is the director’s first film since his well-publicized break with screenwriter Guillermo Arriaga, who wrote the trilogy of Amores perros, 21 Grams and Babel. Gonzalez Iharritu himself wrote the new screenplay along with Armando Bo and Nicolas Giacobone.

Bardem, this year’s Oscar winner for No Country For Old Men, will play Uxbal, a man recovering from a devastating heartbreak. The Spanish actor was also seen this year in Woody Allen’s Vicky Cristina Barcelona, a film partially shot in that city. Hispanic Link.

For an expanded version of this column, visit our website at www.hispaniclink.org.

Voting rights organization visit county jail

by the El Reportero’s staff

Visitors for prisoners in Santa Rita County Jail were approached by members of Get Out the Jail Vote-2008 on Sunday, October 19th.

The organization’s stated goal is to inform visitors about prisoners’ right to vote. A press release states that “over 100,000 Californians are being disenfranchised of their right to vote,” referring to inmates.

Get Out the Jail Vote is sponsored by Proyecto Common Trust, a non-profit organization for legal rights of female parolees.

City to attempt earthquake drill

San Francisco’s first “citywide” earthquake drill took place on Tuesday, October 21st. The drill, named “Shake Up San Francisco,” consist of several smaller drills carried out by what the Mayor’s Office described as “city departments, private businesses, non-profits, schools and individuals.”

San Francisco Unifi ed School District’s campuses will engage in a “Stop, Cover and Hold” drill. There were expected approximately 175,000 people to participate.

Businesses recognized for accommodating workplace breastfeeding

Five California businesses received awards from the California Taskforce on Youth and Workplace Wellness on the steps of the State Capitol last week.

The Taskforce said that the awards were given for having workplace policies that “support breastfeeding” implement the state lactation accommodation law.

Santa Barbara County, Rancho Cordova Wal Mart, Huntington Memorial Hospital, Pleasant Hill’s Crestwood Behavioral Health and Babies R Us in Emeryville all received the award, called the “Mother Baby Friendly Workplace Award.”

The awards were presented as part of several events organized by the California WIC Association, California Breastfeeding Coalition, California Department of Public Health WIC and MCAH Divisions and the Breastfeeding Coalition of Greater Sacramento.

Proposition U supporters hold fundraiser

Barry Hermanson, Green Party candidate for Congress, hosted a fundraiser for Proposition U at his San Francisco home last Friday.

The proposition, which supports the termination of congressional funding for the war in Iraq, states: “[it is] the Policy of the people of the City & County of San Francisco that: Its elected representatives in the United States Senate and House of Representatives should vote against any further funding for the deployment of United States Armed Forces in Iraq, with the exception of funds specifically earmarked to provide for their safe and orderly withdrawal.”

­Proposition U will be on the city ballot on November 4.

Endorsers include the San Francisco Labor Council, San Francisco Democratic Party, San Francisco Green Party, California Nurses Association and the San Francisco Tenants Union.

Oakland emergency communication system goes into effect

An emergency radio system that allows city agencies to communicate with each other more easily in a disaster situation was activated last Thursday, the Oakland Mayor’s Office said.

Agencies connected to the digital radio network include the Oakland Police and Fire Departments, as well as the Oakland Unified School District.

“This is the first step in our overall effort to interoperate, not only with our own city, but to communicate with other cities in the region,” said Mayor Ron Dellums.

The network is part of the Bay Area Regional Interoperable Communications System (BAYRICS), a communications network for local emergency services in multiple cities.

For Latino vote, the future is now

by José de la Isla

WASHINGTON, D.C. – Gary Trudeau, creator of the comic strip Doonesbury, writes his cartoon far ahead of time, and that is why he declared Barack Obama winner of the presidential race before the first election day polls opened.

My deadline is similar. As you read this, you know the outcome. I don’t.

The office pool here is basically divided into three. One group says Latinos will get credit for the election only if the sun rises over Catalina Island in the West.

They reason Latinos mostly populate states top-heavy in the Pacific, Mountain and Central time zones. If the election turns into an Obama rout, the media will call it early and credit the Eastern time zone coalitions of women, working class voters, white males and blacks. A long-term perception will form that will be hard to shake. Latinos will get hung with the jacket of having come in too late.

Another group just can’t see how the Latino vote matters at all. These agnostics are just plain wrong. Spend a little time looking into how John Kennedy in Texas and Illinois and George W. Bush in Florida gathered enough votes to win and you will see how decisive the Hispanic vote has been in past presidential elections.

But today is not 1960, nor is it 2000. Other factors characterize the 2008 political picture. Most important is that the cast drawing voters to the polls is much larger.

The National Association of Latino Elected and Appointed Officials reports 612 Hispanics are running in U.S. Senate and House races and state senate and assembly contests in 37 states. These are “boots on the ground” kinds of contests. Their numbers have been expanding for years. Now 6,000 Latinos hold elective or appointive offices in the United States. Many of the current candidates will later load their parties’ tickets and become their states’ governors and U.S. senators.

In the past, nine states representing 81 percent of the total U.S. Hispanic population Arizona, California, Colorado, Florida, Illinois, New Jersey, New Mexico, New York and Texas — have taken the spotlight. All 30 Hispanic members of Congress and all but a few in state legislatures come from those traditional states This year there are five certain (running unopposed) or very, very strong new Hispanic candidates competing in non-traditional states, one each in Kansas, Wyoming and Massachusetts, plus two in Oklahoma.

That’s news because observers of Latino politics (and the media they influence) too often take a regional, not a national perspective.

Some commentators imploded the news because they have trouble understanding geography beyond their home picture windows.

Now is a good time to consult a Rand McNally or Google Map about where interesting races are taking place. They show how the nation is stretching its demographic boundaries — to Delaware, New Hampshire, Rhode Island, Washington and many other states.

Gaining political representation means having a better chance to be heard. More individuals are respected when they are recognized as comprising part of the larger community.

Stereotypes start collapsing. Chances of a more responsive government improve. Without that, how can government get on with the business of finding solutions to tough problems?

Participation is what marked the origins of Hispanics in politics in a few scattered Southwestern towns and cities by a handful of people back to the 1930s. But the principles have remained the same. Now there is national civic engagement by 11 million registered Latino voters.

Since you are in the post-election present and I am writing this in the pre-election past, I can’t see what happened to Latino contenders in your state — those I already mentioned, as well as others in such places as Rhode Island, Pennsylvania, Alaska, Nebraska, Montana, Louisiana and the Carolinas. So do me a favor and look up the results for me at www.naleo.org.

[José de la Isla, author of “The Rise of Hispanic Political Power” (Archer Books 2003), writes weekly commentaries for Hispanic Link News Service. Email: joseisla@yahoo.com]. ©2008

Latino families challenge old reality

by José de la Isla

WASHINGTON– Advertisers have a better handle on important conceptsthan do some academic researchers and certainly many commentators.

The odd part is marketers have selling in mind while public-interest research tries to inform us for our own good.

That was made clear this month at the Digital and Print Media Conference in New York City sponsored by Portada, a magazine that tracks Hispanic media.

The reason for correcting imprecise, ill-conceived ideas and adding mid-course corrections is because there’s a lot of money on the table.

The 50-percent economic growth in five years expected among Hispanic consumers means buying power in the $1.2 trillion range. That also means having to get the perspective right if one is going to sell to this segment.

Advertisers and marketers know 20 million Hispanics are online this minute. Latinos register above average in almost all indictors measuring use of digital devices, and they are heavy buyers of nearly all digital products. Sixty-six percent have broadband at home.

The marketers have refined their observations about the Latino way of life and developed an appreciation of it that is, frankly, the wave of the future.

For instance, McDonald’s has been a leader for a decade in advertising to our hybrid, fused, blended national family portrait. Kraft’s Liz Pérez Angeles shares her company’s awareness about how its Latina customers are online testing the authenticity of the downloaded dishes they request. These interactive communications have to transmit as reliably as one of grandmama’s recipes.

John Patton, impreMedia’s CEO, is especially revealing. His company will deliver a research report in “a few weeks” dealing with new media segmentation, acculturation and the tipping point connections, he discloses. ImpreMedia’s impressive family of publications is finding out how information enters and leaves its consumers.

Through videotapes and ethnographies, not the old multiple-choice questionnaire, his researchers can define Latino families serving as “influencers” and “connectors.” Latino families depend on the traditional newspaper to provide reliable information. Certain members transmit items of importance. Other media sources may be good, but the newspaper is a proven brand.

Information in family networks flows from one language into another. A bought newspaper gets “read” several times. A selling point for advertisers, the observation reveals what’s changing in the “American family.”

Previously we have been saturated with notions about alienation and the break up even of the nuclear family. The theme was foremost in the 1999 movie “American Beauty.” That accepted truth has shaped how people think about themselves and reality.

The emerging Latino-family imagery, however, is re-visualizing the notion of an ­integrated family. Evidence supports this perspective, which is becoming a new accepted reality. The idea is not a statistical construct but coming from a new source—clients with money at stake and skin in the game. The new research and talks are more about helpful roles we all play.

The website hispanicgenerations.com comes to the point: “You will notice that Hispanics are Relational people.” That generalization is the opposite of alienation. The time has come for some researchers to doff their lab coats, put on a tropical shirt and start paying attention to how the nation is changing. Enough with the negativity, already.

[José de la Isla, author of The Rise of Hispanic Political Power (Archer, 2003), writes a weekly commentary for Hispanic Link News Service. He may be contacted by e-mail at:  joseisla3@yahoo.com].