by Marvin J. Ramírez
After a mild battle with some merchant neighbors and a substantial financial effort, a San Mateo County Mexican-descent family fulfilled their dream of establishing what they call a full-service supermarket Latino in Daly City.
So finally, Daly City Market, which intends to provide Latinos and other ethnic groups a neighborhood- type service and convenient close-to-home with Latin American products, was inaugurated in a grand fiesta with mariachi music and great support by many in their community.
Georgette Sarles President of Colma Chamber of Commerce, joined by family members, dozens of fiends, members of the Daly City Council, and most importantly, prospect shoppers, who flooded the store tosupport the new market and take a 10-percent off offered that day, cut the grand-opening ribbon on Saturday, Feb. 24.
-”I know now where I can buy Latino products in Daly City,” said Daly City Mayor Maggy Gómez, while tasting sample products given away during the occasion.
“We are very happy that the people are responding,” said Yanelly Ibarra, one of the five sisters and two brothers who pour their resources to make this enterprise happen.
After a soft opposition from the local 7/11 store chain opposing the issuance of their liquor license, the California Alcoholic Beverage Control approved the Ibarra family their license, which will allow the Ibarra family to sell the coveted Latino beers and wine. The new store offers a meet market, Latin American and Middle Eastern products, including hand-made tortillas.
According to citydata.com, in July of 2005, Latinos comprised 22.3 percent of the total 100,339 Daly City population, and besides of the existing of small grocery stores selling Latino products, this new place will be the Largest Latino market in Daly City.